My Role

Senior Designer (Brand + Digital) — led brand visuals and digital communication.

Key Deliverables

• Visual Identity Refresh
• Web & Landing Page Visual System
• Custom Icon Set
• Social Templates + Photo/Video Art Direction

Context

Fertility and egg donation clinic supporting donors and patients.

Problem

Digital presence lacked clarity, consistency, and trust for emotionally sensitive journeys.

What I Delivered (Brand + Digital)

• Refreshed visual identity with a human-centered tone.
• Designed clear web and landing visuals.
• Created iconography to simplify medical information.
• Art-directed photo/video and social content.

Impact

• Stronger credibility and trust
• Clearer donor and patient communication
• Consistent visuals across channels