IGLS
IGLS — Brand & Visual System for a Medical Laboratory
IGLS
IGLS — Brand & Visual System for a Medical Laboratory
My Role
Senior Designer (Brand + Digital) — led brand system and visual communication.
Key Deliverables
- Service Brand Architecture
- Visual Identity System + Guidelines
- Digital & Print Communication Assets
- Conference & Presentation Materials
Context
Genetic and immunology laboratory working with fertility clinics and medical professionals.
Problem
Complex scientific services were difficult to communicate clearly and consistently across channels.
What I Delivered (Brand + Digital)
- Built a master brand with structured service sub-brands.
- Designed a clear, science-driven visual system.
- Translated complex processes into accessible visuals.
- Created assets for digital, print, and conferences.
Impact
- Improved clarity for partners and professionals
- Stronger scientific credibility and consistency
- Scalable system across all communication channels