Maximus Health
Performance-Driven Web & Digital Experience for a DTC Healthcare Brand
Maximus Health
Performance-Driven Web & Digital Experience for a DTC Healthcare Brand
My Role
Web Designer (UX/UI + Performance Marketing). Designed and built conversion-focused web experiences, combining research, behavioral insights, information architecture, responsive UI, and AI-assisted creative.
Key Deliverables
- 40+ Performance Landing Pages
- UX Research + Behavioral Analysis
- Responsive Web Design (Desktop + Mobile)
- Mobile App Screens + Interactive Flows
- AI-Generated Visual Content
- Figma Design + Unbounce Development
Context
Tech-forward DTC healthcare and performance medicine company. The business relies heavily on performance marketing, rapid experimentation, and conversion-focused digital experiences.
Problem
Rapid performance marketing required a scalable system for creating and optimizing landing pages across different products, audiences, and campaigns while maintaining a consistent user experience.
What I Delivered (UX/UI + Performance)
- Designed landing pages within the existing design system across desktop and mobile.
- Redesigned and migrated existing pages from the legacy visual language to the new design system.
- Conducted competitor research and analyzed user behavior through Microsoft Clarity, heatmaps, and session recordings.
- Developed page structures, information hierarchy, and performance-focused content based on research and behavioral insights.
- Designed responsive layouts, quizzes, pop-ups, conversion flows, and mobile app screens.
- Created AI-generated imagery and delivered pages through Figma + developer handoff or built them directly in Unbounce.
Impact
- Created a scalable ecosystem of conversion-focused landing pages within a unified design system.
- Connected behavioral insights and research with UX, content structure, and performance marketing.
- Enabled faster campaign iteration through reusable patterns and direct implementation.