Orthognatika
Orthognatika — Brand & Digital System for a Multi-Clinic Network
Orthognatika
Orthognatika — Brand & Digital System for a Multi-Clinic Network
My Role
Senior Designer (Brand + Digital) — owned brand architecture and digital experience across clinics and education units.
Key Deliverables
- Brand Architecture (Master + Sub-brands + Courses)
- Visual Identity System + Guidelines
- Web Ecosystem (3 Websites)
- Campaign & Social Visual Systems
Context
Dental clinic network including adult care, pediatric clinic, and an educational center.
Problem
Rapid growth created fragmented branding and inconsistent digital communication across clinics, audiences, and services.
What I Delivered (Brand + Digital)
- Designed a scalable brand architecture (clinics + education + courses).
- Built a unified visual system across all business units.
- Designed and launched three interconnected websites.
- Created reusable templates for marketing and social channels.
Impact
- +67% social audience growth
- +35% bookings, +25% inquiries
- Clear, scalable brand ecosystem supporting growth