My Role

Senior Designer (Brand + Digital) — led brand system and visual communication.

Key Deliverables

• Service Brand Architecture
• Visual Identity System + Guidelines
• Digital & Print Communication Assets
• Conference & Presentation Materials

Context

Genetic and immunology laboratory working with fertility clinics and medical professionals.

Problem

Complex scientific services were difficult to communicate clearly and consistently across channels.

What I Delivered (Brand + Digital)

• Built a master brand with structured service sub-brands.
• Designed a clear, science-driven visual system.
• Translated complex processes into accessible visuals.
• Created assets for digital, print, and conferences.

Impact

• Improved clarity for partners and professionals
• Stronger scientific credibility and consistency
• Scalable system across all communication channels